Birth Of A Snack Food Brand… the Story of PeaTos with Nick Desai
Birth Of A Snack Food Model… the Story of PeaTos with Nick Desai

Do you know that there are 92,000 Cheetos eaten a SECOND and that Cheetos is a 1.7 BILLION greenback enterprise? AND that 48% of People have eaten one in the final yr! And that Frito Lay is a 4.5 billion greenback enterprise and that it takes up 60% of the snacking market share? Effectively, Nick Desai, Chairman and CEO, Snack it Ahead has a imaginative and prescient for Junk Food with out the Junk and he’s creating a large and impactful disruption to the junk meals trade.
Nick believes that there ought to be a bridge choice between JUNK and completely unprocessed pure meals and he’s keen to threat all the pieces to make an affect on the weight problems epidemic whereas being sincere with who they’re.
In the present day on Leveling up meet Nick Desai. He has been the Chairman and CEO of Snack It Ahead since 2013. Snack It Ahead, a better-for-you snacking firm with a deal with plant primarily based Snacks, boasts a portfolio of beloved manufacturers together with World Peas and Sunkist® Snacks. The World Peas
mission: to assist mainstream America eat higher by creating “junk meals” tasting snacks with extra substance.
In 2018, World Peas launched Peatos®, a crunchy puffed snack that may be a new twist on an American basic, with Four grams of plant-based protein and three grams of fiber per scrumptious serving. Peatos®, sometimes present in the produce part, are at present out there at over 4000 shops nationwide together with each retailer underneath the Kroger banner in addition to Vons, Pavilions and Albertson.
Take part right this moment and be taught EXACTLY how Nick Desai and PeaTos leveled up creating all the pieces from nothing.
Discover PeaTos at www.PeaTos.comand use coupon Natalie10 to avoid wasting in your order!
On this episode, you’ll be taught:
- The story behind Peatos
- The facility of story telling
- The best way to reinvent the wheel to attraction to many
PS. Like Leveling up? Go away us an sincere evaluate (a very good one I hope!) and get my FREE DSR Journal delivered to your inbox HERE!
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